Your Fare From This Station. 1936.
©
All rights reserved
László Moholy-Nagy 2011 United States
Lithograph, 39 15/16 x 24 3/4" (101.5 x 62.9 cm). The Museum of Modern Art, New York. Gift of Philip Johnson. è 2010 Artists Rights Society (ARS), New York / VG Bild-Kunst, Bonn.
Underground Gallery: London Transport Posters, 1920s–1940s
Architecture and Design Galleries, Third Floor
The Museum of Modern Art - MoMA
Wednesday 28 July 2010 to Monday 28 February 2011
After World War I, striking modern posters began to transform the stations of London’s underground railway system into public art galleries.
The posters, designed by significant artists like László Moholy-Nagy, Zero (Hans Schleger), and Abram Games, were the crucial face of a pioneering public transport campaign for coherence and efficiency that also included station architecture, train interiors, and Harry Beck’s iconic Underground map (1931–33). This installation presents over twenty posters that speak to the experience of modern London—from the promotion of culture and entertainment to the anxieties of daily life during WWII .
Organized by Juliet Kinchin, Curator, and Aidan O’Connor, Curatorial Assistant, Department of Architecture and Design, The Museum of Modern Art.
Location
The Museum of Modern Art - MoMA11 West 53 Street
Midtown Manhattan Precinct
New York
United States
Winter Sales Are Best Reached by Underground. 1924
© All rights reserved E. McKnight Kauffer 2011 United States
Lithograph, 40 3/4 x 25" (103.5 x 63.5 cm). The Museum of Modern Art, New York. Gift of the designer.
© All rights reserved E. McKnight Kauffer 2011 United States
Lithograph, 40 3/4 x 25" (103.5 x 63.5 cm). The Museum of Modern Art, New York. Gift of the designer.
The Flea at the Natural History Museum. 1926.
© All rights reserved E. McKnight Kauffer 2011 United States
Lithograph, 39 1/2 x 24 7/8" (100.3 x 63.2 cm). The Museum of Modern Art, New York. Gift of the designer.
© All rights reserved E. McKnight Kauffer 2011 United States
Lithograph, 39 1/2 x 24 7/8" (100.3 x 63.2 cm). The Museum of Modern Art, New York. Gift of the designer.
Quickly Away, Thanks To Pneumatic Doors. 1937
© All rights reserved László Moholy-Nagy 2011 United States
Lithograph, 39 7/8 x 24 7/8" (101.3 x 63.2 cm). The Museum of Modern Art, New York. Gift of Philip Johnson. è 2010 Artists Rights Society (ARS), New York / VG Bild-Kunst, Bonn.
© All rights reserved László Moholy-Nagy 2011 United States
Lithograph, 39 7/8 x 24 7/8" (101.3 x 63.2 cm). The Museum of Modern Art, New York. Gift of Philip Johnson. è 2010 Artists Rights Society (ARS), New York / VG Bild-Kunst, Bonn.
In The Blackout, Wear or Carry Something White. 1943.
© All rights reserved Zero (Hans Schleger) 2011 United States
Lithograph, 25 x 20" (63.5 x 50.8 cm). The Museum of Modern Art, New York. Gift of the London Passenger Transport Board
© All rights reserved Zero (Hans Schleger) 2011 United States
Lithograph, 25 x 20" (63.5 x 50.8 cm). The Museum of Modern Art, New York. Gift of the London Passenger Transport Board
Power, The Nerve Centre of London's Underground. 1930
© All rights reserved E. McKnight Kauffer 2011 United States
Lithograph, 40 5/8 x 24 3/4" (103.2 x 62.9cm). The Museum of Modern Art, New York. Gift of the artist.
© All rights reserved E. McKnight Kauffer 2011 United States
Lithograph, 40 5/8 x 24 3/4" (103.2 x 62.9cm). The Museum of Modern Art, New York. Gift of the artist.
London Transport at London's Service. 1949.
© All rights reserved Abram Games 2011 United States
Offset lithograph, 39 1/2 x 24 3/4" (100.3 x 62.8 cm). The Museum of Modern Art, New York. Gift of the designer.
© All rights reserved Abram Games 2011 United States
Offset lithograph, 39 1/2 x 24 3/4" (100.3 x 62.8 cm). The Museum of Modern Art, New York. Gift of the designer.
